“Our Seamless team members feel like part of the business. They’ve taken real ownership of the day-to-day and made life easier for everyone here.”
Sophie M., Lettings Manager, A.A. Fishers
In this episode, Will Stab, founder and CEO of The M Collection, shares his journey from the French Alps to the luxury real estate market. He discusses the importance of building a global network, the evolution of the property market, and the unique value proposition of his agency. Will emphasises the challenges of scaling a luxury business while maintaining personal relationships with clients and reflects on recent successes and future plans for The M Collection.
Discover how high-touch service, strategic storytelling, and a strong team culture can elevate your brand and set you apart in the luxury property market.
Brand Before Listing
Luxury isn’t just about prime location. It’s about storytelling, design, and an aspirational narrative that resonates with high-net-worth buyers.
Relationships > Transactions
Long-term trust matters. Will shows how building a sophisticated network and delivering on promises leads to referrals and repeat clients.
Culture Defines Quality
To deliver consistently, you need a team aligned with your vision. Will emphasises hiring for shared values and training staff to think like luxury hosts.
Whether you're a real estate pro eyeing upscale properties or an entrepreneur loving top-tier customer experiences, Will’s story offers a masterclass in premium positioning, cultural excellence, and long-game thinking.
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