Reagan Bradley Wilson - Why Property Management Should Lead, Not Follow

“Our Seamless team members feel like part of the business. They’ve taken real ownership of the day-to-day and made life easier for everyone here.”

Sophie M., Lettings Manager, A.A. Fishers

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In this episode, Reagan Bradley Wilson, Director of Operations at Paramount Properties, joins us to share how she’s redefining what great property management looks like in practice. From her early start in psychology and criminology to becoming one of the UK’s most forward-thinking operations leaders, Reagan’s story is one of curiosity, persistence, and purpose.

She reflects on how she built her career from the ground up, the mentors who shaped her, and why she believes property management should sit at the heart of every lettings business — not as a back-office function, but as a strategic driver of growth and client experience.

Reagan also discusses the evolving role of leadership, the need for integrity in an often misunderstood industry, and how technology and outsourcing are helping agencies create stronger, more resilient teams.

Key Points Covered:

Why Property Management Should Lead, Not Follow
  • Reagan’s unconventional route into property and the early lessons that shaped her leadership style.
  • Why property management is central to long-term business success and client retention.
  • How Paramount Properties is rethinking team structures, outsourcing, and technology to deliver better results for clients and staff alike.

 

Why Property Management Should Lead, Not Follow

3 Major Takeaways from Reagan Bradley Wilson

  1. Property management is the beating heart of a lettings business: Reagan argues that growth and retention both depend on how well agencies manage relationships (not just transactions) through strong, people-centred property management.
  2. Leadership starts with doing the right thing: Having a strong moral compass, even when decisions are unpopular, is what defines credible leaders and builds long-term trust in an industry where integrity matters most.
  3. Adaptability drives modern success: From embracing technology and automation to using remote support and smarter structures, Reagan highlights why agility and openness to change are key to building future-ready businesses.

 

Whether you’re a property professional, a business leader looking to modernise operations, or someone passionate about raising standards in the industry, Reagan’s story is an inspiring reminder that leadership in property management is about courage, curiosity, and conviction.