“Our Seamless team members feel like part of the business. They’ve taken real ownership of the day-to-day and made life easier for everyone here.”
Sophie M., Lettings Manager, A.A. Fishers
In this episode, Will Stab, founder and CEO of The M Collection, shares his journey from the French Alps to the luxury real estate market. He discusses the importance of building a global network, the evolution of the property market, and the unique value proposition of his agency. Will emphasises the challenges of scaling a luxury business while maintaining personal relationships with clients and reflects on recent successes and future plans for The M Collection.
Discover how high-touch service, strategic storytelling, and a strong team culture can elevate your brand and set you apart in the luxury property market.
Brand before listing: Luxury isn’t just about prime location. It’s about storytelling, design, and an aspirational narrative that resonates with high-net-worth buyers.
Relationships > Transactions: Long-term trust matters. Will shows how building a sophisticated network and delivering on promises leads to referrals and repeat clients.
Culture defines quality: To deliver consistently, you need a team aligned with your vision. Will emphasises hiring for shared values and training staff to think like luxury hosts.
Whether you're a real estate pro eyeing upscale properties or an entrepreneur loving top-tier customer experiences, Will’s story offers a masterclass in premium positioning, cultural excellence, and long-game thinking.
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